Your website has been developed primarily to become a marketing tool for your business. Although this is the case, you should not forget that aside from bringing in sales, your site is also a place where you can provide information to your target market. It is something you can use to educate and to offer value to your prospects.
The content in your website should not just all be about your products or services. Keep in mind that even if your site visitors may have already landed in your site, they are not there to purchase something or avail of your services just yet. You should ensure that your site is not just about you and your business. It should also be about what you can offer your visitors and what they can really glean from you.
Below are some aspects that will make your content more informative and not just about making a sale:
Not Limited to Products or Services
This is where you should take the opportunity to educate your target market more about the services or products you are offering. Your content should not be focused on what you are offering, but rather on what they can do or provide to people. This should be contained in such informative materials like eBooks, white papers, videos or other educational content.
Through your content, you will be able to foster an informed relationship between your prospects and yourself even before they are ready to become your customers. The probability of their availing of your services or buying your products will also escalate if you offer them something of value instead of always pitching to them to make a sale.
Talks "With" and Not "To" Your Target Market
In writing your content, make sure to do so as if you are talking "with" your target market instead of "to" them. This is especially if you are talking about something that is related to your products or services.
Always use words like "you" and "your" instead of always alluding to you and your business. Make your target audience relate to you by humanizing yourself more. Avoid using corporate jargon at all times. Instead, write or talk in a language that is simple and easy to understand. In everything that you do, always observe transparency because this will breed trust among your visitors and your prospects.
Solves Problems
Keep in mind that prospects are almost always turned off by language that flaunts your self-worth. So, it is not advisable for you to sell yourself too much. Never use such boastful lines like, "we are the best". You should instead use "this is what you can get from our services or products" or "this is how we can be of help to you". Let your target audience know that you are there because you want to help solve their problems. Let them feel that you care.
Designing a Mobile Website: What To Consider
0 comments:
Post a Comment