Sunday, November 25, 2012

The Key Elements of Web Design


There are several elements of web design that create the final product of your website. All the elements must be present in order for your company's website to be effective in getting your name out there and drawing in potential customers. Here are the essential elements:

Mood: Mood is the look and feel of your website. Depending on your company or your business model, your website will emit a different aura to attract a variety of customers. If you are creating a website for a business management company, it should look professional and sleek. If it's a marketing or advertising business, you may want to make it look artsy and fun. If you are creating a website to sell women's clothing and makeup, you may include pink colors and cursive fonts. Remember, your website to do a good job of attracting your target audience. Talk with your web designer about the look and feel you want to portray. Content: Content is usually a collaboration between you and the web designer. Some web design companies will hire a copywriter for certain projects. Others will look to you to write your own content. Depending on your writing skills, you may be able to write your own content and send it to the web designer to place on the website. Some people prefer to write their own because they know exactly how they want to be portrayed on their website. But hiring a copywriter has its advantages, too. Copywriters specialize in wording and grammatical structure, so they can help write your company the way you want it to sound. Either way, content is an extremely important element of website design. It lets the viewer know what your company is all about. Functionality: How your website functions is extremely important when it comes to attracting website viewers. All the bells and whistles on your website are elements of functionality. Graphics, text effects, color changes, moving pictures, etc. are all achieved by a web developer. Flash and JavaScript are just two examples of applications used to create neat effects for your website design. Usability: Web usability ensures that your website is easy for visitors to navigate. You want to make sure your website downloads quickly and that the applications work properly. You want the website to appear efficient, eye-catching, and reliable to your visitors because this is the impression they will get from your company. Designing a Mobile Website: What To Consider   



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