Nowadays, most small, medium and large businesses are taking their business online. The first and foremost step in this direction is to have a well-designed ecommerce website. However, simply designing such websites is not enough. In fact, an eCommerce web designer should also keep in mind all that could go wrong in the website designing process and the specific aspects that he or she need to avoid.
Let us look at some of the aspects of ecommerce websites that can drive away the visitors.
The site is not easy to understand
Visitors are disappointed when they arrive at a site and find that it is not easy to understand. This is can be due to various reasons but usually it is an outcome of presenting too much information/design elements on the web pages, something that leads to confusion in the minds of website visitors. Therefore, you must do away with all design elements that clutter the website and remove any content that is not relevant to your site. Instead, go for a simple and minimalistic design; use a basic interface and put crisp, clear and concise content on your ecommerce site.
The site is not easy to use
Your ecommerce site must have features that are easy on the eyes and easy to use. In the absence of such features, visitors have trouble using the site, in such cases it increases the chances of shopping cart abandonment. It's not that difficult to improve the usability of your site; all you need to do is follow a few tips.
Focus on making the navigation as effortless a possible. And for this, all that you need to do is place all the important design elements in places where the visitors are most likely to see them. These design elements include sidebars, call-to-action buttons, banners etc. Also, you must ensure that the layout and typography on all your web pages is proper, so that the site is easy on the eyes for the visitors.
Bad projection of products and services
If the presentation of your products and services on your site is not up-to-the mark, visitors wouldn't want to buy them, would they? Why would they take a call to action in the first place, when they are not impressed with what you are offering on your site?
You must therefore, display your products and services in such a way that they can instantly leave an impression on the visitors. Make sure that the product description is flawless and informative (keeping the users' point of view in mind) and put up a clear image of the same so that the visitors can understand what they are about to buy.
Additionally, you should also pay attention to other details of the site such as listing the products and services suitably under various categories.
In conclusion
So, if you are aspiring to become an eCommerce web designer, then make sure that you don't commit these major errors the next time you design or redesign your websites.
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